Family Health Centers
Family Health Centers offer a wide variety of healthcare, dental, and behavioral health services to the Greater Louisville area through their 7 locations.
Their new 2011 branding not only was centered around a new design but research on their existing patient base and employees to identify their needs and expectations. Our rebranding campaign with stretch from the new logo and wordmark for the corporate identity through designations for each location, into a completely revamped web presence and marketing for the future.
Continuum of Care
Wound Partners
Wound Partners provides wound care services to hospitals throughout the nation. Their identity system was created and implemented in a variety of collateral materials. In addition, we developed six different identity systems for hospitals to select from for their new wound care department.
Continuum of Care
Wound Professionals
Wound Professionals is a team of specially trained physicians and nurse practitioners that deliver bedside advanced wound care to patients. They work with nursing home's medical directors, physicians, nurses and staff to treat and heal chronic non-healing wounds.
Metro HR
Louisville Metro Government
Serving over 700,000 residents, Louisville's Metro Government has a dynamic and colorful brand identity that incorporates the fleur-de-lis, a longtime symbol of the city. We developed an HR brand that fit within the Metro Government brand, and could also be adapted for various functions within Human Resources. This project was prepared in collaboration with the Word Shop, Inc., one of our strategic partners.
Centro Pediátrico Paseos
Centro Pediátrico Paseos is a private pediatric practice in Puerto Rico. The identity we developed needed to be professional, approachable and cheerful.
Sunshine Wellness With Susan
An inspiring and motivational identity was created for Sunshine Wellness with Susan, a fitness company dedicated to help women lead a balanced lifestyle through yoga, weight training, aerobics and wellness. The mission is to empower people to be healthy, happy and strong.
Shamrock Landing
Shamrock Landing is a new marina development in Minnesota. This project was prepared in collaboration with the Word Shop, Inc., one of our strategic partners.
Girl Scout Cookie Activity Campaigns
Little Brownie Bakers (a division of Kellogg's Snacks)
Annually, we create a motivational theme for the Girl Scout Cookie Activity for girls and councils to use for a year-long campaign. Following the theme's look, we develop targeted communications and tools to make the cookie sale a success.
STEP It Up! (S.T.E.P. = Success Through Energetic Participation) taught girls the importance of being physically active.
Make It a Hit! taught girls to be star performers following the 5 "acts" of cookie sale success.
Imagine If… we could change the world taught girls to become leaders and set an additional goal other than their cookie sale goal to make a difference in the world through a service project.
Inspired By U is a motivational theme for girls to become leaders and set an example for others in the world.
Re-branding and Collateral Materials
Alberto Hernandez Real Estate
Based in San Juan, Puerto Rico, Alberto Hernández Real Estate has been in business for over 50 years. The company's success is attributed to the dedication and persona of its CEO, Alberto Hernández, who is recognized by many for his unique mustache style. Our task was to modernize the company's logo and overall look to showcase a new era for the company.
My Life @ KFC
KFC
A promotional campaign distributed to all KFC restaurants in the U.S. encouraging employee participation in the "My Life @ KFC" contest. The kit contained flyers, buttons, a poster and a video to drive employees to create their own "My Life @ KFC" video. Materials were produced in English and Spanish.
Andy Pearson Scholarship Program
Yum! Brands, Inc.
The bilingual Andy Pearson Scholarship program was created for employees to increase application submission for a company-sponsored educational grant. It included a series of motivational eGrams embedded with past recipients video along with a personalized mailer that included a notepad for the applicant.
Be Brilliant – Girl Scout Cookie Activity
Little Brownie Bakers (Division of Kellogg's Snacks)
The 2006 "Be Brilliant" campaign taught girls that science is fun. Girls became cook-e-ologists concocting fun food experiments and exploring possible careers as scientists or food lab technicians. We designed a recognitions product line for girls, motivating them to meet their cookie sale goals. A Girl Scout Council Kit was created containing the materials and tools to ensure a successful cookie season for girls and volunteers.
STEP it Up! – Girl Scout Cookie Activity
Little Brownie Bakers (Division of Kellogg's Snacks)
The 2007 "STEP it up!" campaign taught girls the importance of being physically active. We created STEP, Success Through Energetic Participation, and promoted walkathons for girls to count their steps to success. Girl's energy was depicted through dance, hula-hooping and stretching throughout the campaign materials. The recognition awards we designed, including a fun dance mat, encouraged the girls and volunteers to "STEP it up!"
Make it a Hit! – Girl Scout Cookie Activity
Little Brownie Bakers (Division of Kellogg's Snacks)
The 2008 "Make it a Hit!" campaign taught girls to be star performers. Along with the variety of materials we develop every year, we created "Cookie Q Cards". This set of training cards was created for volunteers to teach the five "acts" of cookie sale success. We also scripted and directed "Cookies the Musical", a theater performance based on the five "acts", providing an energizing cookie selling activity.
Imagine If… –Girl Scout Cookie Activity
Little Brownie Bakers (Division of Kellogg's Snacks)
The 2009 "Imagine If… we could change the world" campaign taught girls to become leaders and make a difference in the world through a service project. Girls set an additional goal, other than their cookie sale goal, to support a service project of their choice. Activity Kits were developed for volunteers and customized for each Girl Scout level. The kits contained age appropriate activities teaching girls leadership skills and all they needed to know about the cookie activity. Materials were produced in English and Spanish.
Lemon Chalet Cremes – New Girl Scout Cookie Promotion
Little Brownie Bakers (Division of Kellogg's Snacks)
Each year, we design communications to show Girl Scout councils how to promote new varieties of Girl Scout Cookies. The promotional packages always include press releases, promotional ideas, cookie ads and more.
The Lemon Chalet Cremes Girl Scout cookie was inspired by "Our Chalet" one of the four World Centres of the World Association of Girl Guides and Girl Scouts (WAGGGS) in Switzerland. This travel themed promotion was inspired by real Girl Scouts who have visited "Our Chalet" and included postcards from those girls.
Samoas 30th Anniversary – Girl Scout Cookie Promotion
Little Brownie Bakers (Division of Kellogg's Snacks)
Samoas is the number one Girl Scout Cookie seller in most markets. For its 30th year Anniversary, we created an oversized Samoas cookie package containing promotional materials for Girl Scout councils to celebrate with and to help spread the news among their volunteers, troops and the media.
Menu of Services
CaloSpa MD
A high-end menu of services brochure was designed for the CaloSpa MD Rejuvenation Center, where advanced cosmetic medical treatments are offered in a safe, physician-supervised environment. The spa's luxury and elegance is reflected throughout the piece with beautiful photography, subtle graphic curves, quality paper selection and unique scale.
Navigating Your Financial Future
ARGI Financial Group
ARGI Financial Group is a comprehensive financial services firm. Their team offers a full complement of financial specialists including licensed paraplanners, lending specialists, licensed planning assistants and coordinators. They see themselves as the "captains" of their customer's plans, so the nautical theme dominates their capabilities brochure.
KFC Team Member and Shift Supervisor Training
KFC
This accordion fold brochure for KFC franchisees raises awareness of the training modules available for their employees. We created a visual representation of the learning path for the Team Members training and another one for the Shift Supervisors training, along with information per training module.
Selecting Customer Maniacs – Hiring Toolkit
A&W and Long John Silver's
At A&W and Long John Silver's, Restaurant General Managers not only oversee daily operations, they handle recruiting. We created this easy-to-use toolkit to help them interview potential candidates and involve their team members in the recruiting process as well. Colorful tabs and icons make this tool more user-friendly, and therefore more effective.
University of Louisville HealthCare Brochure System
UofL Healthcare
This system of brochures for UofL HealthCare was developed for various entities within — University Hospital, the James Graham Brown Cancer Center and the University Physicians Group. It created a systematized image that strengthens the brand of the UofL HealthCare umbrella.
Capabilities Brochure
Marmon-Herrington
Marmon-Herrington offers a full range of axles and transfer cases for certain trucks and specialized vehicles. Their primary focus is the installation of commercial truck chassis to all-wheel drive. In their capabilities brochure we show highlights of the company's history to showcase their longevity and engineering innovation while featuring their current products and services.
Recruitment Brochure and Mailer
Wound Professionals
Wound Professionals is a team of specially trained physicians and nurse practitioners that deliver bedside advanced wound care to patients. They work with nursing home's medical directors, physicians, nurses, and staff to treat and heal chronic non-healing wounds. These materials were developed to recruit medical professionals to join their team.
Hourly Benefits Materials
Yum! Brands, Inc.
InGrid Design has a strong history developing the Yum! Brands Hourly Enrollment Materials. These materials are used for communicating employee benefits, as well as recruiting and retention purposes. They are customized with images that are relevant to the targeted audience. The Restaurant General Manager is the gatekeeper for the benefits materials to successfully reach the employee. Materials were produced in English and Spanish.
Salaried Benefits Materials
Yum! Brands, Inc.
InGrid Design has a strong history developing the Yum! Brands Salaried Benefits Materials for three different audiences. Graphic support is provided for electronic communications and Benefit Fairs. Other materials are developed for additional audiences such as retired employees. Materials were produced in English and Spanish.
YUMBUCKS Materials
Yum! Brands, Inc.
YUMBUCKS is a stock-option program that encourages Yum! Brands employees to share in the company's growth. We designed personalized certificates for the YUMBUCKS Initial Grants and Performance Award Grants, as well as a supporting and educational brochure.
GE Real Life Design Kitchen Brochure
General Electric
The GE Real Life Design Kitchen takes into account that not everyone is the same, it provides working space for adults and children with a wide range of physical and mental abilities. The brochure displays all of the kitchen's features, highlighting its customization and capabilities for any user.
GE Invite for the Kitchen and Bath Show
General Electric
This special invitation encouraged the media to visit the GE booth at the Kitchen and Bath Show. When looking through the telescope you could see the GE logo to visually represent the invitation's headline: "Look into the Future" with GE.
Botox Promotional Ad
CaloSpa MD
CaloSpa MD Rejuvenation Center performs advanced cosmetic medical treatments in a safe, physician-supervised environment. This advertisement announced a special price for Botox services with a clean and elegant look that represents the image of the medical spa.
National Defense Magazine Ad
Marmon-Herrington
Marmon-Herrington offers the installation of commercial truck chassis to all-wheel drive. Their full range of axles and transfer cases are used in certain trucks including specialized military vehicles. We designed and photographed this ad, including image manipulation. It was featured on the back cover of the National Defense magazine. To represent the capability of this specific axle and its great use for military vehicles, we art directed to show the truck's ability to handle rough and uneven terrain.
James Graham Brown Cancer Center
UofL HealthCare
Print ads, billboards and TV commercials tied together into a single message "Finding the Answers to Cancer" to raise awareness of UofL HealthCare's James Graham Brown Cancer Center's latest technologies.
Ad Series Concept
Lourdes Hospital
Lourdes Hospital, in Paducah, Kentucky, is sponsored by Catholic Healthcare Partners (CHP), one of the largest not-for-profit health systems in the nation. This series of ads "We're Big on People" was presented to Lourdes Hospital as a concept for all their advertising emphasizing their mission.
Girl Scout Cookie Sale Advertising
Little Brownie Bakers
A key component to the success of Girl Scout cookies sales is effective advertising. As part of the annual campaign materials, we develop several cookie sale billboards, posters and ads for councils. We also develop posters to engage the families and inspire consumers to support Girl Scouting. Materials were produced in English and Spanish.
Fare Saver Campaign
TARC
TARC stands for Transit Authority of River City and is the metropolitan mass transit system for Louisville, Kentucky. The Fare Saver Monthly Pass provides a discount for frequent bus riders. We photographed real bus drivers to promote the Fare Saver ticket. We also created a short animated TV commercial.
Ad Series
Dairyland Computer Consulting Company
With a name like Dairyland Computer Consulting Company, it was a challenge not to play off the Dairyland name. In this ad, we planned and directed the shots with executives and consultants in a field.
Recognition Awards
Yum Brands, Inc.
Be Brilliant Awards
Little Brownie Bakers
(Division of Kellogg's Snacks)
The 2006 "Be Brilliant" cookie sales campaign taught girls that science is fun. Girl Scouts became cook-e-ologists doing experiments and exploring careers in science. In keeping with this theme, the awards product line was concocted to motivate girls to meet their cookie sale goals. Girls were awarded with Girl Genius fashion-wear, H2O transporter (water bottle), a cosmic light, a Chocolate Lab as the mascot and the Tagalong Twins set just to name a few. An engaging line of volunteer "Cookie Genius" awards was created to recognize their tireless dedication too.
STEP it up! Awards
Little Brownie Bakers
(Division of Kellogg's Snacks)
The 2007 "STEP it up!" cookie sales campaign taught Girl Scouts the importance of being physically active. Through S.T.E.P., Success Through Energetic Participation, we promoted girls to count their steps to cookie sales success. This energetic awards product line included a matching "Action Girl" fashion tee and hoodie, sneaker slippers, a hopper ball, a Move'n'Grove TV dance mat and a Hip-Hop Bunny plush. A unique line of volunteer awards branded as "Cookie Coach" was created to recognize their tireless dedication.
Make it a Hit! Awards
Little Brownie Bakers
(Division of Kellogg's Snacks)
The 2008 "Make it a Hit!" cookies sales campaign taught Girl Scouts to be star performers. In keeping with this theme, the awards product line included a shower radio microphone, a star nightlight, a camera lamp and a soft "Best in Show" dog plush, all motivating girls to reach for cookie sales stardom. A special line of volunteer awards was created to spotlight their dedication as "Cookie Directors". Items were tested to meet Kellogg's safety standards.
Imagine If… Awards
Little Brownie Bakers
(Division of Kellogg's Snacks)
The 2009 "Imagine If… we could change the world" cookie sales campaign taught Girl Scouts to become leaders and make a difference in the world through a service project. This awards product line included Love Your World graphics, an Eco Ellie elephant plush, a journal and art kit, to motivate girls reach their unique goals. Certain items were offered as a package to Girl Scout councils, as a strategy to increase sales. A quality line of volunteer awards branded as "Cookie VIP" was created to recognize their valuable contributions. Items were tested to meet Kellogg's safety standards.
Inspired by U… Awards
Little Brownie Bakers
(Division of Kellogg's Snacks)
The 2010 "A better world . . . Inspired by U" cookie sales campaign taught Girl Scouts to develop their leadership skills and set an active example for others. Real girls' service projects and accomplishments from across the nation were highlighted to inspire girls to set higher goals and achieve them. The tiered awards program included tie dyed heart graphics, artistic global t-shirt, Mama and Miranda panda set and tech fashion tools. All items were tested to meet Kellogg's safety standards.
KFC Street Squad
We designed the Street Squad website to encourage increased communication between the Restaurant Service Coordinators, and the restaurants. The website consisted of a blog, a place to post videos and a section to display featured stories. Following KFC standards, we gave this website an edgy, urban look with exposed bricks and graffiti.
KFC Learning Zone
We designed and programmed the KFC Learning Zone web pages to communicate to franchisees about the online courses and on-the-job training that KFC offers. We developed a Flash introduction with paint splatters, music and fading type to engage the viewer. We also provided user-friendly charts and an interactive PDF.
Technology: HTML/CSS/Flash
Public Website
Little Brownie Bakers
This dynamic and rich website design provides resources for different audiences: girls, teens, families, volunteers and consumers. It is updated regularly to showcase the annual Girl Scout Cookie Program theme, new tools, technology and training. The dynamic leads include videos and animations that bring forward key messages and were shot across the country. We also created and designed the girl programs and communication materials within the website, as well as the coordinating print.
The Ideal Cookie Sale
Council Website
Little Brownie Bakers (Division of Kellogg's Snacks)
Little Brownie Bakers password protected micro-site was created as an information outlet for Girl Scout Councils across the nation to exchange and share information. We branded it as "The Ideal Cookie Sale" because as councils share best practices, they will learn how to be successful with their cookie sale. The site sits atop a content management system that makes updating easy, inexpensive and fast.
Online Award Item
Voting Tool
Little Brownie Bakers (Division of Kellogg's Snacks)
The online voting tools allow Girl Scouts and adults to vote on the award items that they like best. This system has been across the nation to track results from over 100,000 visitors. The back-end reporting provides both summary and in-depth information to allow decision makers to respond to the votes.
Cookie Club
Little Brownie Bakers (Division of Kellogg's Snacks)
This colorful, animated and engaging site was created to help Girl Scouts learn about safety and goal setting in a safe, fun environment. Adult volunteers set up their Girl Scout Troop, and then their girls can login. Before girls can fully use the system they must pass an online interactive quiz that ensures they understand the safety rules associated with online behavior. Once the troop is set up the adult volunteer can track and monitor their activities through a secured online interface. Girls get to track their sales against their personal goal. A different design was created for older girls as well.
InGrid Design
A sample of what we can do for your company and the quickly expanding mobile market. In early 2010, our site was Flash-only and completely inaccessible to most mobile devices. Now, visitors to our site are served different versions depending on the device they are using. For laptops and desktops with larger screens, they see the normal site. For iPhone and Blackberry users we have prepared this streamlined mobile site sized for their smaller displays.
Technology: HTML/CSS/Javascript
Sunshine Wellness
With Susan
This colorful, and engaging site was created to introduce site visitors to Susan's personality as well as workout ethic. A dedicated trainer for over 15 years, Susan travels the world teaching people how to have a healthy, balanaced lifestyle. InGrid Design helped Susan with a new identity package and new web presence to help expand her market as well as break into online sales of DVDs and other workout related items.
Technology: HTML/CSS/ASP/CMS
Close The Deal
Greater Louisville, Inc.
This colorful youthful site was created in mid-2010 for GLI's Close The Deal Program. This program is designed to deliver information to students who may be the first in their family to attend college. It collects various information in a central location for the students and their parents. It has an additional area for high school counselors to communicate and share information between each other to help facilitate moving as many students as possible along the track to higher education.
Technology: HTML/CSS/ASP/CMS
Martin Financial Group
A clean, classic look adorns this new site development for Martin Financial Group of Louisville/New Albany. This project was much more than just a realignment of their web property, as we first provided an entire new brand identity package, copywriting, staff photography, and more. We have had an ongoing relationship with the client even after launch, providing updates to match their obligations to federal guidelines, providing print support and collateral.
Technology: HTML/CSS/JS
The Wordshop
The Wordshop, Inc.
A new identity and website package for one of Louisville's leading copywriting firms. Specializing in healthcare copywriting, The Wordshop has served the greater Louisville healthcare comunity and beyond since the mid 1990s. We were pleased to help boost their visibility, give them an updated modern presentation, and help them succeed and grow towards the future.
Technology: HTML/CSS/PHP/MySQL/CMS
Information Kiosk
Jewish Hospital
This InTouch Kiosk was installed in Jewish Hospitals throughout the Louisville area. The design reflects the brand identity of InTouch and displays specific service level in which it would be used. All hospital employees, from janitors to doctors, would be able to review their benefits and fill prescriptions. The eye-catching photography was used to complement the hospital's environment by using a collage of the hospital's employee's.
Technology Booth
KFC Franchisee Conference
The technology booth for the KFC Frachisee Conference in 2008 was designed with an urban look that KFC had just launched. We tied the look throughout all the booth panels and created specialized posters to feature some of the new technologies that KFC was introducing to franchisees.
Team Building Puzzle
KFC OPS Conference
We were challenged to create a team building activity for twelve hundred Restaurant General Managers (RGMs). We designed a display of 12 collages that were sliced into 100 pieces each. Each piece was double sided, displaying just a piece of the collage on one side and questions on the other side. The pieces were distributed strategically to each table and every piece had a code so they would know where to place it on the display's grid. After the 1,200 RGMs placed their pieces onto the glass display, one side revealed the collage and the other side spelled out "Greatness begins with me!" while you could read all the great things the RGMs wrote.
Make it a Hit! Booth
Girl Scouts Sales Product Conference
Little Brownie Bakers
This Little Brownie Bakers booth was created for the Girl Scout Sales Product Conference in Savannah, Georgia. The Girl Scout Cookie Activity theme we developed that year was "Make it a Hit!" We created posters with marquee lights to display different aspects of the program and placed them along a red carpet. We also played the "Cookies The Musical" DVD, a stage musical written and produced for the campaign on a large screen.
A concession stand was at the end of the booth where Girls Scout Cookies were served.
Connectors Display
Robinson Nugent, Inc.
Robinson Nugent designs, manufactures and markets electronic devices. The company's products include integrated circuit sockets, connectors used in board to board, wire to board, and wire to wire applications. All their products are very small parts. We designed a custom display for trade shows that would showcase these small connectors in a grand way. There were large illuminated graphic panels and headers, as well as a white illuminated tabletop displaying the small connectors.
Signage System
Bank of Louisville
We re-branded Bank of Louisville years ago to enhance their image. Eventually the bank was sold to BB&T, which was one of the company's rebranding goals. When we developed the identity system, we designed a comprehensive signage system that would work on existing signage structures in addition to creating brand sign structures. The entire package contained more that 15 different interior and exterior signs, site plans and several color renderings for each branch. Bank of Louisville had about 40 branches in the Louisville and North Oldham County area.
Café Lou Lou
Café Lou Lou is an eccentric, casual café featuring Mediterranean and Italian cuisine. These portrait and environmental images were photographed at their location with available lighting.
Savannah Smiles Cookie Recipes
Photos for Little Brownie Bakers presenting the end results of recipes utilizing their new, limited edition Savannah Smiles cookies.
Thank U Berry Munch Recipes
Little Brownie Bakers introduced the Thank U Berry Munch cookie in 2009. This cookie features real, premium cranberries providing a delightful tartness in a hearty cookie sweetened with creamy white fudge chips. The granola and bread pudding images were shot to promote the new cookie in recipe cards.
The Wordshop Inc.
The Wordshop Inc. needed photos taken for their new website and for use on various online advertising mediums. We were happy to oblige.
