HJI

Partners Since 2019

We partnered with this thriving family-owned business, to refresh and refine their brand to better reflect the company’s evolution and expansion into new industries and regions.

By clearly defining the brand positioning, we were able to identify key themes to translate into a visual identity that would resonate with new and existing B2B customers. The result was a logo refresh that honored the HJI family legacy, while incorporating more modern, dynamic elements to represent their future growth.

To support the brand refresh, we created a complete visual identity system and consistently applied that across all of their customer touchpoints—from sales materials and PowerPoint presentations to marketing materials and web pages.